Design for Service Innovation 

As sales growth for new products slow and profit margins fall, adding services to products have become an increasingly attractive way of competitive differentiation. This is because service yields higher margins and returns on invested capital compared to product sales alone. In response to this trend, this research looks into ways how companies can successfully make the transition from a product to a serviced based company.

Recent Publications:

• Kim, Sun K., Ishii, K., and Beiter, K., (2007), To be updated